“Telsa is more Apple than Ford” is the recent headline announcing a National Post article written by Scott Deveau. The “electric car” brain child of billionaire entrepreneur and innovator Elon Musk, Tesla vehicles boast technology features such as a 17” center infotainment touchscreen and “auto-pilot” functions progressively enabled over time with software updates. Most times vehicle repairs are completed “wirelessly” via an update downloaded directly to the car overnight. Often described as a “car and a half”, Tesla doesn’t want people to feel like they are being sold a car. They want them to feel like they are there to learn.
Reality is, even the base model of most vehicles these days delivers cool technology including hands free calls and streaming music via voice activated controls. What the industry is creating are not modes of transport but technological innovations.Read More